MAROON
Project Overview
Maroon, a bold fitness and lifestyle brand, approached us to design their e-commerce website for gym apparel, sneakers, and supplements. With their product shoot still in progress, we curated stock images to capture their intended aesthetic, which ultimately inspired the creative direction of their actual photoshoot. The website was built on WordPress with WooCommerce, featuring a minimalist, performance-driven design that balances bold visuals with seamless functionality.
Project Duration
21days
Tools Used
Figma, WordPress & Woo commerce
Target Audience
Primarily young adults aged 18–35, they are bold, ambitious, and trend-aware, often influenced by fitness culture and social media communities. This audience values quality, style, and functionality, seeking products that not only support their grind but also reflect their active lifestyle identity.