Plane Visuals is an architectural firm specializing in innovative and sustainable design. The client initially requested a website with SEO-rich content to attract potential clients.

However, after presenting a well-structured mockup, the client clarified that the primary objective was securing grants for the business, not necessarily lead generation.

To align with this new goal, We analyzed six reference websites provided by the client. Despite their design flaws, these references highlighted the client’s preferences. Using this insight, We developed a new user-centric, credibility-focused website that emphasizes the firm’s impact, innovation, and grant-worthiness.